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After 100 years and humble beginnings Champion continues to support the passion behind the front lines of team. From slides to sneakers to apparel YCMC.com brings the party straight to …

This past year has been all about graphic wording on casual iconic footwear and Converse hit center stage First with powerful “Girl Power” graphics and then with the “Love the …

Not many footwear silhouettes can claim the title Icon. When thinking of Nike sneakerheads first recall the classic basketball shoe, first to house an Air Max unit, the Air Force …

Made famous by the Nike “Boing” ad and the proprietary cushioning system first developed in 1984 The Nike Shox R4 is the latest silhouette to experience a re-emergence in 2019. …

Creators often discover their greatest concepts in the dark of the night. The adidas Nite Jogger is the quintessential sneaker for the setting of the sun and rise of the …

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