Last week, Reebok took to Las Vegas, NV for Magic Fashion Week. As a part of the celebration of their Reebok Classic campaign they threw a blowout party on Monday night, August 19th at Rain Nightclub located in the Palms Hotel & Casino. The night was filled with a electric roster of headlining artist such as: Travis Scott, French Montana, Tyga, Swizz Beatz with special surprise guest appearances from Rick Ross and Chris Brown.
Having been one of the few invited VIP guests our team got access to travel throughout the event and experience all of the excitement which took place backstage in the Reebok Lounge. As the night progressed a plethora of influential individuals began to pour in with the anticipation of what was set to be an amazing performance. Some additional special guest in attendance were: Rock Star Drummer & Producer Travis Barker, World Renown DJ Drama and Vice President of Reebok Todd Krinsky. As the night progressed the energy heightened as artist and management mingled and shared a laugh amongst each other before hitting the stage.
Travi$ Scott started off the line-up with his signature hits “Uptown” and “Upper Echelon.” French Montana followed Travi$ Scott’s performance opening his set with his featured verse on Big Sean’s “Mula” and then was joined on stage by non other than super producer and Reebok creative director Swizz Beatz for one the most electric moments of the night as the two performed “Ocho Cinco,” and the crowd joined in chorus.
French Montana then introduced one of two of the nights special guests Rick Ross, as they both went to spit out French Montana’s current radio hit “Pop That.” The Boss went through a catalog of his own hits from: “Stay Schemin’ to ” Jay-Z’s “F*ckWithMeYouKnowIGotIt,” and “I’m A Boss.” Following Ross was Young Moneys own Tyga who performed “Dope,” featuring Rick Ross, “Faded” and “Rack City.”
As the night continued the crowd was in for yet another surprise with a special unannounced appearance by Chris Brown. The stage was set with an all-star line-up of hip-hop heavy weights with: Tyga, Rick Ross, French Montana, and Swizz, Chris closed the show with “Beat It” bringing the crowd to the ultimate peak of the night. Reebok has done it again!