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New Balance Celebrates the 574 For “Grey Day”

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In celebration of New Balance “Grey Day,” the brand pays homage to one of it’s most iconic silhouettes the New Balance 574 in its original OG ‘Grey’ color-way. The 574 is synonymous with the brand since its inception in 1906. Today the brand celebrates the launch with a custom global activation, as we partnered with a series of influencers to showcase their “Grey Day” style. These classic 574’s are now available here at YCMC.com.

 

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New Balance Celebrates the 574 For “Grey Day”