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Nike trends with “Overbrand”

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As sneaker companies continue to push and elevate new silhouettes Nike stays the course of the Retro but elevates colors and designs to keep the look fresh. With the resurgence of overbranding from the 90’s many labels have reemerged like Champion and Fila who use overbranding to resonate with past and present customers for a true feel of nostalgia. Not one to be left out from on-trend looks Nike has created the “overbrand” pack and contiues to drop new colorways and fresh designs to keep up with the pack.

Earlier this year the “Just Do It” pack included their famed phrase and classic Nike colors. From Women’s and Men’s Benassi Slides, to Lil’ Kids and Big Kids Air Max 95’s, to the Men’s Air Max 97 JDI for Men Nike also included a Women’s clothing pack featured below.

Last month Nike dropped another pack that spoke to the overbranding success seen earlier in the year. Featuring bright colorways like Blue Hero and Bright Citron to classic  Black and White 95’s and 97’s the throat and heel loops stand out with the bold “Air Max” that adorns them.

The Nike Air Max 97 turned the running world on its head with the revolutionary full-length Nike Air unit. The Nike Air Max 97 Men’s shoe remasters the original design with mesh and leather construction for a lighter feel and sleeker look. The Bright Citron and Blue Hero colorway is heated up by the pops of black and white and a fresh updates on the Swoosh with “Air Max” branding .

Thursday is another drop for the “overbranded” Nike silhouettes. The “Blazing Sun” Citron Premium Cortez will be available on 12/13 at 10am. Established in 1972, the unmistakable Nike Cortez was Bill Bowerman’s vision for the quintessential running shoe. It didn’t take long to become the most popular jogging shoe in the country. From running staple to streetwear icon, this iteration is outfitted with yellow leather and additional swooshes on the tongue label, insole and heels.

Air Huarache Zip in a Bright Citron. Highlighting the shoe is its new zipper that unveils hidden branding. It’s meant to be worn zipped, laced or open or a combination of any. Bold overbranding take on a classic Nike icon.

Tell us what you think in the comments and stay with us for more of the latest drops. Head over to our launch calendar for all the latest release dates.

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Nike trends with “Overbrand”