The Adidas Forecast
Adidas is reigning supreme right now, everywhere you go the “Brand With the 3 Stripes” are all you see. For the past few years, they’ve done a great job of reinventing the brand from a marketing and shoe design aspect. Introducing the Yeezy, retro-ing certain silhouettes and apparel pieces such as the Pro Models and California T-shirts were smart moves. The BOOST technology was major for the brand, it added another level of comfort and allowed any shoe with the BOOST Technology as a feature to be functional and fashionable.
The Swift Run is a new addition to the Adidas lifestyle family featuring a prime knit upper, rubber outsole, embroidered stripe accents, and triple black colorway. This sneaker continues the legacy for the running silhouette, It was inspired by the 80s running models with similar styling aspect of the Ultra Boost and NMD.
The future of Adidas . . .
I think the Adidas brand will continue to grow and expand within the US market. They’ve built momentum already and I truly don’t see any signs of them slowing down. I am sure that they will broaden their assortment and enter into basketball for 2018, a category that needs a little love and attention as a whole. I definitely believe that they will sign another major asset and build a strong collection around them. Collabs with Kanye West and Pharrell Williams proved to be huge for the culture. Whatever happens, I’m sure that adidas won’t go anywhere, anytime soon.