[vimeo id=”59379393″ width=”620″ height=”360″]
Mike Friton titled the innovator is a shoemaker, weaver and paper sculptor with over 30 years experience working with NIke. Through much trial and error Friton has been able to engineer & develop many of the elements that craft today’s footwear. Creating aesthetics which have come to be a staple, innovating various ideas while learning the in’s & out’s of textiles, fabrics, weaving have been what has lead Friton to much of his long term success. Take a look at this video to get into the mind of one of the Nike’s most influential shoe developers.