adidas Originals - Unite All Originals with Run DMC & A-Trak

adidas Originals - Unite All Originals with Run DMC & A-Trak


adidas Originals is at it again with a big-time collaboration, this time they are bringing two music icons to promote there FW13 adidas Originals campaign. The OGs and true masters of collision, Run DMC, take on the current prince of clubs, A-Trak, to create a new contemporary anthem to unite all originals.

Rap pioneers Run DMC have a storied history of colliding cultures. From bringing rock 'n roll and hip-hop together to fusing fashion with music, they are at it again in a new-school tussle with the hottest mixmaster on the planet in A-Trak. Coming August 1st, fans across the world will be able to unite all originals with Run DMC in an interactive film that brings the legends to life.

Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.

adidas Originals collides these two originals to produce a zeitgeist moment for 2013. Check out the introduction video below.

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