Air Max Nation: The Air Max 90
Until the year 2000 the Air Max 90 was the Air Max III. That year the name was changed to Air Max 90, in celebration of the release year. Tinker Hatfield, creator and designer was known for his architectural skills and applied them to the Nike Air Max 90. The silhouette features an exaggerated midsole to show off visible Air. Everything about this second Air Max is excessive in the best of ways but the original release was considered a rare Nike miss for buyers, even with Michael Jordan sporting the design.The 90’s brought a chunkier training shoe and the Air Max 90 did not disappoint. It was a few decades ahead of its time and now that we are seeing a resurgence of the 90's bulky 'dad shoes' the Air Max 90 has made its way into the closets of collectors and Nike fanatics. When you thing of an Air Max this style might be the one that immediately comes to mind even for consumers not familiar with the iconic sneaker. The Air Max 90 remains a classic with core colors in white and black but the special colorways are what still drive the Air Max 90.
Cop a pair here:
The Air Max 90 Hal comes complete with customization patches that attach to the velcro like midsole.
Classic colorways like this all white remain unchanged from the original.
The Air Max 90 EZ plays with the icon by adding new materials with knit construction and synthetic overlays.
The Air Max 90 NS GPX gives you an oversized branding and a no-sew constructed upper.
Check out the previous post and the history of the Air Max 1. Stay with ycmc.com for our Air Nation blog series where we take a look back at the different silhouettes in the Air Max history.