Frank151 x Diamond Supply Co.‏

YCMC had the pleasure of attending a private event at Barnes & Nobles in Union Square (NYC) alongside iconic media company Frank151, Nick Diamond, hip-hop artist Currensy and the good folks of Diamond Supply Co.

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The event was a celebratory 15-year anniversary of FRANK151 and their limited edition collaboration with West Coast streetwear giant Diamond Supply Co.

The printed hundred plus page publication focuses on the early days of the Diamond Supply Co. brand and it's growth throughout the skate community over the years. Brand founder Nick Diamond discussed an array of different topics from creating skate hardware and transitioning the brand into an accessories and apparel company over the last decade.

He advised a young intrigued audience on how to successfully start a brand, development of a brand identity along with marketing and advertising procedures. This intimate event was a great experience for all who were in attendance. Tons of kids lined up to meet Nick Diamond and receive his John Hancock on a copy of the Frank 151 Chapter 53 issue.

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