Kickistory: The Concepts X New Balance 999

Boston is as pivotal to sneaker culture as any city in the US. It is home to one of the most beloved brands making sneakers today, New Balance. New Balance has created an extremely loyal following, and for good reason, they provide quality and reliability. It is a home to some of the greatest silhouettes of all time, among them is the 999. It is a complex upper on a 3 paneled midsole, yet manages to be refined and beautiful.
Concepts saw this and wanted to pay homage to the great historical city of Boston with the Kennedy New balance 999. Inspired by John F. Kennedy’s love for sailing, this sneaker featured nautical details and was executed to perfection. This is often noted as the sneaker that brought New Balance back.
Featuring tonal grey and tan suede along the upper accented with vibrant blue and red it works beautifully. The colors and tones combine to create a toned down beauty, something that New Balance and John F. Kennedy would be proud of. A masterpiece. There is something magical about a sneaker than can manage to pull so many themes and colors into a shoe that can become and instant classic and be ranked amongst the greatest sneakers of all time.
The Concepts X New Balance 999 is perfect, from the story and inspiration all the way down to the red flag hangtag that reads CNCPTS. A legend.