Paying tribute to the longevity of the 990 silhouette and the loyal following it has obtained over the years, YCMC and New Balance have teamed up again with an exclusive collaboration that celebrates the everyday hustle and grind it takes to get to the top. Even with a legacy spanning over three decades, the 990 silhouette's success wasn't built overnight and the YCMC x New Balance 990v5 pays homage to the loyalty and dedication that has made it a cultural icon within the DMV (DC, Maryland, and Virginia) and worldwide.
Highlighted by the colorway synonymous with the 990 silhouette, the 990v5 “Loyalty” features a fan-favorite grey pigskin suede upper paired with dark grey suede underlays. Accented with breathable red mesh and navy laces, the Made in USA 990v5 stays true to the New Balance's proven principle of simplistic colorways across their storied catalog of iconic silhouettes such as the 574 and 997.
This global-exclusive collaboration drops in limited numbers on Friday, September 6, 2019 at 10am on YCMC and in select Shoe City retail locations for $200.