New Balance Celebrates the 574 For “Grey Day”

In celebration of New Balance “Grey Day,” the brand pays homage to one of it's most iconic silhouettes the New Balance 574 in its original OG 'Grey' color-way. The 574 is synonymous with the brand since its inception in 1906. Today the brand celebrates the launch with a custom global activation, as we partnered with a series of influencers to showcase their "Grey Day" style. These classic 574's are now available here at YCMC.com.

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