New Balance, Nike, Puma & adidas Salute Boston In Joint Print Ad

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In the wake of the Boston Marathon bombings, four of the biggest rivals in sports apparel have teamed up for this new print ad from French creative shop Fast Mood. Simply stated “Today we are all in the same team.”
Today marks a week since the tragic events that occurred in Boston, at 2:50 p.m Massachusetts residents are asked to observe a moment of silence to honor victims of the Boston Marathon bombing and their families. Bells will be rung throughout Boston and the state following the moment of silence.