PUMA x FUBU Celebrate the 50th anniversary of the Suede

FUBU one of the long staples in the hip-hop apparel has returned with a limited collaboration with Germany brand PUMA. The brand was founded in 1992 in the streets of New York City by a group of young entrepreneurs [Daymond John, Carlton E. Brown, J. Alexander Martin and Keith C. Perrin]. FUBU gained much respect and exposure throughout the fashion community in the ’90s. The brand was synonymous with New York hip-hop and hip-hop legend LL Coool J who became the face of the brand. Now the brand has announced a new partnership with Germany sportswear brand PUMA to celebrate the 50th Anniversary of the Suede. The collection will be available at YCMC.com - January 26th, 2018.

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