Nike Basketball delivers the Summer Is Serious campaign starting with Oklahoma City's young Superstar Kevin Durant. Each day starting from July 9, Nike Basketball will unveil a series of short clips exhibiting the many personalities you often find on court: the “Big Dog,” “Spark Plug” and “Over-Dribbler.”
The campaign aims to call out basketball enthusiasts to participate in the summer’s ultimate pick-up game at Tournament of Champions in New York. Those looking to be involved will have to tweet @nikebasketball with #SUMMERISSERIOUSE for a chance to be drafted by Kevin Durant or James Harden. The tournament kicks off August 16, in the meantime check out the list of on-court characters below shot at the Seat Pleasant Activity Center — the Maryland facility where Durant spent his childhood years training.
[youtube id="MuMs7GdQ6R8" width="620" height="360"]
[youtube id="D9MNR28RjYA" width="620" height="360"]
The campaign aims to call out basketball enthusiasts to participate in the summer’s ultimate pick-up game at Tournament of Champions in New York. Those looking to be involved will have to tweet @nikebasketball with #SUMMERISSERIOUSE for a chance to be drafted by Kevin Durant or James Harden. The tournament kicks off August 16, in the meantime check out the list of on-court characters below shot at the Seat Pleasant Activity Center — the Maryland facility where Durant spent his childhood years training.
[youtube id="MuMs7GdQ6R8" width="620" height="360"]
[youtube id="D9MNR28RjYA" width="620" height="360"]
