The DEWeezy Project: The Documentary

This past summer I got an amazing opportunity to work with a group of talented kids from NYC to conceptualize, create and shoot a 30 second commercial spot with Lil' Wayne for Mountain Dew. The Robot Film crew was on deck; Chris Robinson, Rik Cordero, Iren Sheffield and myself, mentoring and helping these creative visionaries bring their ideas to life.
It was an inspiring experience full of countless hours of brainstorming sessions and production work. In the end these kids created an incredible spot for the campaign. Check out their experience from start to finish in the DEWeezy Documentary that was just released this week.
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