It’s finally here; the New Balance Made in US 990v4 is ready to step out and show you exactly how the 990 has been changing the game since 1982.
New Balance’s efforts to create the perfect running shoe in 1978 changed the trajectory of this brand forever. The first three-figure price point for a running shoe seemed excessive, but the sneaker quickly showed its worth with its construction and technology.
Designed with a grey pig suede upper and ruby-colored accents on the tag and stitching across the tongue, this sneaker is perfect for collectors with a love for details.
Celebrating the 40th (ruby) anniversary of the 990, an icon within the company, this shoe represents the best of American craftsmanship with its ENCAP midsole, leather upper, and dual-density collar.
The 990 is the sneaker so perfect New Balance can’t help but celebrate it year after year. The New Balance 990v4 drops 11.12 at 10 am ET.