Starting in 1982 to present day, New Balance has never stopped their hustle in refining the iconic 990 silhouette. NB is celebrating their efforts with limited-editions releases of their signature 990 series to celebrate the sneaker's 40th anniversary.
Beginning with one that started it all, the MADE 990v1 kicked off the celebration earlier in 2021 followed by the MADE 990v2 in July. Continuing the lineage anniversary, the 990v3 is set to join the party. Originally released in 2012, this latest edition with subtle accents that nod to MADE in USA heritage.
Designed with its signature grey pig suede upper, subtle ruby-colored accents on the woven tag and the embossed logo across the tongue highlight the anniversary occasion. This sneaker is perfect for collectors with love for details.
Celebrating the 40th (ruby) anniversary of the 990, an icon within the company, this shoe represents the best of American craftsmanship. It carries a timeless look that elevates it beyond the trends that just come and go.
The New Balance MADE 990v3 drops October 1st at 10 am ET. This is more than just a piece of New Balance history. Don’t miss out.