Why PUMA is hot right now!

Why PUMA is hot right now!


If you've missed it PUMA has shown up and shown out launching 3 new collections within a week of each other!! The Emory Jones ''Bet on yourself'' collection, the Kylie Jenner ''Swan'' Pack, and the black history month ''Legacy'' Collection. All three unique in its own with powerful messages as their foundation that evoke thought and emotion and make you want to buy!

The Emory Jones ''Bet On Yourself''' collection launched first with the YCMC family Friday, January 27. The collection is all about betting on yourself, and how you should always stay on course no matter what hand you're dealt. ''Greatness is a process'' Jones said when speaking about the collection, ''People see a wall and I see a layer''. Jones who has spent the past 5 years working with PUMA on different projects like the award-winning Rhianna creeper and the Meek Mill Trapstar collection was approached with the opportunity to have his own capsule collection. At first, he was hesitant, because he loves to be behind the scenes but then realized that this was an opportunity to show others that you can turn a negative into a positive. With a nautical blue and cool gray color scheme, the pops of red set it off! Functional and fashionable the collection features the #Betonyourself poker chip emblem which comes through bold on the jacket and shirt sleeve. But it's all in the details with the words ''bet on yourself'' detailed a number of places like the cuff,shoe tongue, back of the shirt and pants. This 5 piece collection has gained respect of people everywhere! Shop the collection here

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Kylie is back again with another fierce collection!! The Kylie Jenner '' Swan Pack''  launched Feb.1 and is all about setting yourself free and not letting anyone or anything hold you back! It's designed to be forever fierce with footwear and apparel that's made to move. Inspired by the strength and grace of ballet, the collection is designed with a sports and training style in mind. The Swan cape and leggings are accented with a unique feather design that makes the clothes come alive. But the explosive jumpsuit is the MUST HAVE piece that everyone is talking about! With 4 different options for footwear included are 2 slides, a basket model and our favorite the iridescent fierce snap swan! Shop the collection here  



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To celebrate black history month PUMA honors and celebrates the David T. Howard High School of Atlanta with it's ''Legacy'' Collection. David T. Howard High school was a prominent school in Atlanta founded by a former slave turned entrepreneur. With notable alumni like Walt ''Clyde'' Frazier (PUMA's legacy athlete) and Rev.Dr.Martin Luther King Jr. it was a must to celebrate the school's rich history. Although the school is now closed PUMA is working closely with the Atlanta public school district to re-open the school and fund community growth and engagement.Created in the school's colors we see a pallet of Blue and Gold T-shirts, Tracksuits and footwear. Our favorite piece? The shirts with the question ''What will your legacy look like?'' When shooting this collection YCMC thought it was perfect to use Golden Boy Boxer Lamont Roach Jr.because of the legacy he's leaving especially with his new World Champion title. Shop the collection here