The journey is the story; the destination is up to you. Your vision is to lead, take risks, and change your environment. You’re a pioneer, a trailblazer. Blaze your own trail.
Inspired by those who blaze their own trail, the YCMC exclusive New Balance 990v3 is a progressive adaptation of archived outdoor silhouettes through a modern lifestyle lens. Featuring a premium construction, the 990v3's upper is outfitted with premium hairy suede paired breathable mesh and nubuck overlays rendered in varied shades of green. Built for comfort and style, the v3's distinctive midsole is outfitted with speckled details along the ENCAP cushioning. Finishes include reflective 'N' branding along the sides, signature New Balance branding across the tongue and heel, and '990' embroidery along the lateral heel. Each pair includes four color-matched lace options, three flat cotton laces and one rope-style lace, offering countless customization.
Alongside the release of the YCMC exclusive New Balance 990v3, a 12-piece collection of exclusive apparel and accessories will also be available. The range includes a New Era 59FIFTY fitted hat, an EPTM track jacket and pant, puffer vests from Reason, and tees from Outrank, Love More, and Auto Reply. Collectively, these pieces further elevate the notion to blaze your own trail.
The YCMC exclusive New Balance 990v3 releases on Thursday, February 2, 2023 at 10am EST exclusively on YCMC.com and in select Shoe City locations in Maryland, Washington, DC, and Virginia. The shoes will be available in Men’s sizes (7.5-13) for $195.
Releasing In-Store at the following Shoe City locations:
- Monument Street | Baltimore, MD
- Mondawmin Mall | Baltimore, MD
- Reisterstown Road Plaza | Baltimore, MD
- Westside Shopping Center | Baltimore, MD
- Patapsco Village | Baltimore, MD
- Parkway Crossing | Baltimore, MD
- Security Square Mall | Baltimore, MD
- Mall at Prince Georges | Hyattsville, MD
- The Shops at Iverson | Temple Hills, MD
- Eastover Shopping Center | Oxon Hill, MD
- H Street | Washington, DC
- Good Hope Marketplace | Washington, DC
- East River Park Shopping Center | Washington, DC
- Centre at Forestville | Forestville, MD
- White Oak Village | Richmond, VA
- Victory Crossing | Portsmouth, VA