YCMC EXCLUSIVE 990V4 release event!

YCMC EXCLUSIVE 990V4 release event!

Creative, cutting edge and a true commitment to bringing our customers all that is fresh and new, the YCMC team showed our customers how we think outside the marketing box! Saturday night at our Security Mall location, our customers filled our store in anticipation to see the missing piece to a six part short film. The film had been released each day showing our new 990 shoes made by New Balance exclusively for YCMC. Shot by Chris Bivens and produced by The Stokey Project the 4-minute film took our customers along for a special operations mission to get our exclusive 990 from point A to point B. With features from our unbeatable team, our customers loved seeing some of their favorite artists, athletes comedians and community leaders like Young Swag, Lamont Roach, Chino and April Divah Styles to name a few.

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Whether it was the photobooth, the DJ, the emerald green cupcakes with the 990's picture on it, or the fact that you had exclusive access to take pictures with some of your favorite celebrities, the event was LIT!! We are committed to changing the narrative, and brining our customers more than footwear and apparel! Watch the recap below and shop the collection here!

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