[New Video] The Weeknd “Belong to the World”

[New Video] The Weeknd “Belong to the World”

[youtube id="lYO77zNhWl4" width="620" height="360"] R&B superstar and songwriter The Weeknd releases his official music video for “Belong to the World” off of his debut album Kiss Land. The video displays two of The Weeknd’s most recent topics: love and Asian fetish. The video was directed by Anthony Mandler. Kiss Land is reportedly set to release on August 27.
[New Video] ALIFE Presents Jadakiss LIVE

[New Video] ALIFE Presents Jadakiss LIVE

[youtube id="Ogo1cPOyDqk" width="620" height="360"] Check out the exclusive video above and see Jadakiss tear it down in the L2BF snapback at ALIFE's Rivington Street. With the sweltering New York City summer in full swing, the crowd at ALIFE was treated to a live, uncensored, and thoroughly turnt-up courtyard ALIFE Session by none other than legendary New York artist Jadakiss. Watch as the OG Gotham emcee weighs in on the state of hip-hop, his opinion of the youth culture movement, and what he's got coming next (new Lox album, anyone?) Then, kick back and enjoy as the master hits the stage and tears it down with some of his all-time classics.
adidas Originals Roundhouse Instinct

adidas Originals Roundhouse Instinct

Never ceasing to innovate and update their classic models, adidas Originals has fused the past and the present to create the Roundhouse Instinct – an evolved concept for back to school 2013. With 2 initial colorways set to debut on August 1st, the Roundhouse Instinct combines street style and contemporary Roundhouse DNA with reversible and removable straps inspired by the iconic EQT Instinct from 1995. Equipped with removable straps, the adidas Roundhouse Instinct allows for instant customization and can be worn with 3 completely different looks. Look for future colorways to drop at soon YCMC for $105.     adidas EQT Instinct
Reebok Classic Shaqnosis "Orlando Magic" - Release Date

Reebok Classic Shaqnosis "Orlando Magic" - Release Date

Following the recent release of the Shaqnosis OG, Reebok Classic hypnotizes us yet again with an "Orlando Magic" colorway for these retro kicks. Scheduled to drop on Friday, August 2nd, the black/blue Shaqnosis is dressed in a black nubuck upper and highlighted with patent blue overlays and metallic silver accents. Limited pairs will be available in men's and grade school sizes at YCMC priced at $115 and $90, respectively.  
Jay-Z’s “99 Problems” Illustrated by Ali Graham

Jay-Z’s “99 Problems” Illustrated by Ali Graham

Artist and media marketing extraordinaire Ali Graham created an interpretation of hip-hop Mogul Jay-Z's lyrics and turn them into fun and entertaining series of illustrations. Letting us know that even world famous rappers have problems. Graham also presents some of Jay-Z's more famous acquaintances, easily recognizable by the artist’s unique style. Take a look as Ali Graham visually takes us step by step through some Jay-Z's most popular lyrics.            
A$AP Rocky x Terry Richardson’s Studio

A$AP Rocky x Terry Richardson’s Studio

ASAP Rocky visits world renown photographer Terry Richardson at his studio for some famed photography. Posing with the Stars and Stripes and showing some A$AP moves, the rapper seems comfortable in front of Terry’s camera. Take a look at some of Terry Richardson's signature shots.              
BBC Radio 1′s Zane Lowe Speaks with Jay-Z - Part 2

BBC Radio 1′s Zane Lowe Speaks with Jay-Z - Part 2

[youtube id="2XKRykuZH-I" width="620" height="360"] BBC Radio 1′s Zane Lowe delivers the second installment of four from his interview with non other than hip-hop mogul Jay-Z. Within this segment Jay-Z talks about the glory days of "Roc-A-Fella", his musical creative process, Kanye West, verses from Magna Carta... Holy Grail and what it means to become a staple icon, along with fame. Stay tuned for the for the final two installments of this incredible interview series.
The Hustle After Party: French Montana

The Hustle After Party: French Montana

Last week French Montana started the party with his new turn-up anthem for the streets "Ain't Worried Bout Nothin'" off his new album 'Excuse My French.' The hypnotizing chorus had the crowd carefree and screaming "I ain't worried bout nothing!" and bopping to the beat. Hands were in the air and everyone was yelling and repeating French's signature ad-lib "Haaaaaan!":       After the performance DJ Dilemma kept the party going with some hip-hop dancers performing their dance routine in synchronization:         Nick Diamond and the team joined French Montana reppin Coke Boys, on the couch and answered a few questions on being some of the leaders in the streetwear industry. Diamond Supply has seen much success since its inception in 2005 and is now looked at as one of the brands that are driving the culture:       Bonsu Thompson of Vibe Magazine was also in the house joining the conversation on fashion and industry:     Rigo Morales aka “Riggs” of Atlantic records and French Montana’s manager Gaby were somewhere in the crowd talking and catching up on some business. Riggs was on set answering questions about certain situations AnR’s have to deal with when artists get themselves into some trouble:     Mario came to the after party and talked about his new record with Nicki Minaj "Somebody Else." He expressed how talented she was lyrically, almost making him go back and re-do his verse to the song:       Roc Nation artist Bridget Kelly also joined us on the couch for some fun and answered some questions about her new album "Something Different.":       At the end of a great night French Montana definitely wasn't worried about nothing as he got back into his Rolls-Royce and rolled off to his next destination.    
BRIGHT Tradeshow 2013 Recap Video

BRIGHT Tradeshow 2013 Recap Video

BRIGHT Tradeshow recently wrapped up in Berlin this weekend. As people traded secrets and revealed their upcoming lines. One of Europe’s biggest tradeshows attracted some of the biggest names in action sports an street-wear.   [vimeo id="69655682" width="620" height="360"]   [vimeo id="69989782" width="620" height="360"]