Kickistory: Lava Lebron X

Kickistory: Lava Lebron X

The Charcoal/Black/Total Orange Lebron X, more commonly know as the Lava Lebron X, sticks with the Miami Heat @miamiheat theme. It uses a black and total orange lava print on the swoosh, meant to highlight the black and grey upper. Total orange is also found on the outsole, eyelets, and logo. The fully visible zoom air unit provides unrivaled support and responsiveness. This sneaker was first worn in a home game against the New York Knicks @nyknicks. Lebron @kingjames scored 31 points and had 9 assists. This is a fantastic color way and one of the best Lebron X's to date.
All City: Urban Medium

All City: Urban Medium

[youtube id="NMgJxWLcp4s" width="620" height="360"] All City, features celebrities, tastemakers and influential individuals from different cities discussing how their surroundings, neighborhoods and boroughs have contributed, influenced and shaped their artistry. In this first episode, we sit down with the  founder and creative director of Urban Medium @urbanmedium, Derek Fridman, representing Atlanta to discuss how this emerging city provides an unlimited  canvas to display his artwork.
DJ Enuff Birthday Bash

DJ Enuff Birthday Bash

[youtube id="GtM02vhA3To" width="620" height="360"] Fresh off the road we made a pit stop at my man's birthday party at Griffin Nightclub @griffinNY in the Meat Packing district in NYC. The Heavyhitters @theheavyhitters were definitely in the building, spinning all the classics from r&b, soul and hip-hop. The bottles stayed popping all night and Mr Ciroc himself, P Diddy,  made a special appearance that nearly shut the entire spot down. From Angie Martinez to Talib Kweli everyone came out to celebrate with NYC's own DJ Enuff's @djenuff.
Kickistory: Jordan 11

Kickistory: Jordan 11

The Jordan 11 is considered one of the greatest Jordans of all time. Inspired by a lawnmower, this shoe is rugged yet sleek creating a very modern design. The "Playoff" Jordan 11s were worn during the 1996 playoffs where the Chicago Bulls were coming off of an unheard of 72-10 season and capitalized with a championship against the Seattle Supersonics. The sneaker is great on and off the court, with a black ballistic mesh and patent leather upper and a red translucent outsole. This comes accented with a carbon fiber shank plate and a red stitched jump man on the outside of the heel. A true classic the "Playoff" Jordan 11 lives on as a masterpiece in sneaker design.          
French Montana: Excuse My French

French Montana: Excuse My French

There is a new kid bringing rap back to the east coast. He goes by the name of French Montana @frenchmontana. We caught up with French while he was filming a documentary to be released later this year. French has a deep connection to the streets and when he comes around the streets definitely come out and support him. While doing his interview, French captured our attention with his moving stories about the harsh realities of growing up in the city and what it is like in the music business. French's career has definitely not been an easy one, he's the true definition of hard work paying off. After the interview was over, French dipped out in a beautiful white Rolls Royce. I overheard French say, "It's time to jump in the Ghost and be out." I never saw a real Ghost but if this is one, it's the most beautiful Ghost I've ever seen. Be on the lookout for two projects from French: the highly anticipated album Excuse My French and a documentary dropping sometime in the near future.
A$AP Ferg Breaks Down "Trap Lord" Mixtape - The Mixdown

A$AP Ferg Breaks Down "Trap Lord" Mixtape - The Mixdown

[youtube id="2eSX_nJcmp0" width="620" height="360"] Check the lastest Mixdown episode on Fuse TV featuring Asap Ferg @asapferg, live at The Compound.
Putting in Work with ASAP Ferg

Putting in Work with ASAP Ferg

We recently had a chance to catch up with Fuse TV @fusetv at the Compound, taping The Mixdown, a weekly show where the host Esteban @estebanoffmg visits recording studios and sits down with your favorite producers and artists to talk about their up and coming projects. The team was on deck setting up everything for the shoot.     As we all know artists are always running a little behind schedule so there’s nothing like a video game challenge to pass the time. We cut the Xbox on and it was time for NBA2K13 while we waited.     It was time to start rolling and ASAP Freg @asapferg stepped into the building. ASAP Ferg is part of the up and coming rap group ASAP MOB @asapmob. You might have heard of his counter partner ASAP Rocky @Asapxrocky who is taking over the game right now.       The interview was going great. We learned a lot of interesting things about Ferg. Like how he started in the fashion game running a screen printing company that provide services to major Record labels like Def Jam and Bad Boy. It was really cool to hear him talk about music, fashion, art and how it all blends together in his world.         Finally it was the moment we were all waiting for, time to hear some of his new music. ASAP Ferg played 3 new tracks from his new project that will be dropping very soon. ASAP Ferg has a single out right now titled “Work” that’s putting in work all over the airwaves and social media. ASAP Ferg described the song as a track that gets you motivated to do the best you can do, in anything you're working on. Be on the lookout for this interview on FUSE TV and stay tuned for the ASAP Ferg project dropping sometime in the near future.  
Early: Freeway x Just Blaze

Early: Freeway x Just Blaze

  YCMC just found out early that Philadelphia Freeway is back in the lab and teamed up with the man that gave him classic hits like: "What We Do Is Wrong, " "Flipside," and "Roc the Mic." That’s right, we are talking about Just Blaze.     Recently Just Blaze produced a track on Freeways latest album Diamond in the Ruff called "Early." The track brings you back to the good old Roc A Fella days when Free and Just was like Batman and Superman.  Watching Just work is like watching a painter creating a masterpiece. Stay tuned as we keep you posted on their latest venture. In the meantime we had to leave you with a classic. Let's Go!   [youtube id="1swlUtEkXZ0" width="620" height="360"]
Trndstlyn 101: Layering with Denim

Trndstlyn 101: Layering with Denim

[youtube id="_gzq8Q6a2FM" width="620" height="360"] Meet the Serrano boys better know as the Trndsttrs @trndsttrs, three adorably stylish young tastemakers taking over the streets of NYC documenting and bringing you the latest in fashion, music and art. In this episode the Trndsttrs team up with their stylist MOMager Kathryn Serrano to share some tips on how to dress chic and trendy using  this season's hottest trend: layering with denim.