DJ Enuff Birthday Bash

DJ Enuff Birthday Bash

[youtube id="GtM02vhA3To" width="620" height="360"] Fresh off the road we made a pit stop at my man's birthday party at Griffin Nightclub @griffinNY in the Meat Packing district in NYC. The Heavyhitters @theheavyhitters were definitely in the building, spinning all the classics from r&b, soul and hip-hop. The bottles stayed popping all night and Mr Ciroc himself, P Diddy,  made a special appearance that nearly shut the entire spot down. From Angie Martinez to Talib Kweli everyone came out to celebrate with NYC's own DJ Enuff's @djenuff.
Kickistory: Jordan 11

Kickistory: Jordan 11

The Jordan 11 is considered one of the greatest Jordans of all time. Inspired by a lawnmower, this shoe is rugged yet sleek creating a very modern design. The "Playoff" Jordan 11s were worn during the 1996 playoffs where the Chicago Bulls were coming off of an unheard of 72-10 season and capitalized with a championship against the Seattle Supersonics. The sneaker is great on and off the court, with a black ballistic mesh and patent leather upper and a red translucent outsole. This comes accented with a carbon fiber shank plate and a red stitched jump man on the outside of the heel. A true classic the "Playoff" Jordan 11 lives on as a masterpiece in sneaker design.          
French Montana: Excuse My French

French Montana: Excuse My French

There is a new kid bringing rap back to the east coast. He goes by the name of French Montana @frenchmontana. We caught up with French while he was filming a documentary to be released later this year. French has a deep connection to the streets and when he comes around the streets definitely come out and support him. While doing his interview, French captured our attention with his moving stories about the harsh realities of growing up in the city and what it is like in the music business. French's career has definitely not been an easy one, he's the true definition of hard work paying off. After the interview was over, French dipped out in a beautiful white Rolls Royce. I overheard French say, "It's time to jump in the Ghost and be out." I never saw a real Ghost but if this is one, it's the most beautiful Ghost I've ever seen. Be on the lookout for two projects from French: the highly anticipated album Excuse My French and a documentary dropping sometime in the near future.
A$AP Ferg Breaks Down "Trap Lord" Mixtape - The Mixdown

A$AP Ferg Breaks Down "Trap Lord" Mixtape - The Mixdown

[youtube id="2eSX_nJcmp0" width="620" height="360"] Check the lastest Mixdown episode on Fuse TV featuring Asap Ferg @asapferg, live at The Compound.
Putting in Work with ASAP Ferg

Putting in Work with ASAP Ferg

We recently had a chance to catch up with Fuse TV @fusetv at the Compound, taping The Mixdown, a weekly show where the host Esteban @estebanoffmg visits recording studios and sits down with your favorite producers and artists to talk about their up and coming projects. The team was on deck setting up everything for the shoot.     As we all know artists are always running a little behind schedule so there’s nothing like a video game challenge to pass the time. We cut the Xbox on and it was time for NBA2K13 while we waited.     It was time to start rolling and ASAP Freg @asapferg stepped into the building. ASAP Ferg is part of the up and coming rap group ASAP MOB @asapmob. You might have heard of his counter partner ASAP Rocky @Asapxrocky who is taking over the game right now.       The interview was going great. We learned a lot of interesting things about Ferg. Like how he started in the fashion game running a screen printing company that provide services to major Record labels like Def Jam and Bad Boy. It was really cool to hear him talk about music, fashion, art and how it all blends together in his world.         Finally it was the moment we were all waiting for, time to hear some of his new music. ASAP Ferg played 3 new tracks from his new project that will be dropping very soon. ASAP Ferg has a single out right now titled “Work” that’s putting in work all over the airwaves and social media. ASAP Ferg described the song as a track that gets you motivated to do the best you can do, in anything you're working on. Be on the lookout for this interview on FUSE TV and stay tuned for the ASAP Ferg project dropping sometime in the near future.  
Early: Freeway x Just Blaze

Early: Freeway x Just Blaze

  YCMC just found out early that Philadelphia Freeway is back in the lab and teamed up with the man that gave him classic hits like: "What We Do Is Wrong, " "Flipside," and "Roc the Mic." That’s right, we are talking about Just Blaze.     Recently Just Blaze produced a track on Freeways latest album Diamond in the Ruff called "Early." The track brings you back to the good old Roc A Fella days when Free and Just was like Batman and Superman.  Watching Just work is like watching a painter creating a masterpiece. Stay tuned as we keep you posted on their latest venture. In the meantime we had to leave you with a classic. Let's Go!   [youtube id="1swlUtEkXZ0" width="620" height="360"]
Trndstlyn 101: Layering with Denim

Trndstlyn 101: Layering with Denim

[youtube id="_gzq8Q6a2FM" width="620" height="360"] Meet the Serrano boys better know as the Trndsttrs @trndsttrs, three adorably stylish young tastemakers taking over the streets of NYC documenting and bringing you the latest in fashion, music and art. In this episode the Trndsttrs team up with their stylist MOMager Kathryn Serrano to share some tips on how to dress chic and trendy using  this season's hottest trend: layering with denim.
What's the Agenda?

What's the Agenda?

The Agenda Trade Show is a forum where the most inspired in the streetwear and action sports industries unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming trade show experience. At this years Agenda NYC, we got a chance to catch up with our friends in the clothing industry and check out some of the newest collections from the various brands exhibiting at the show. All the top runners in streetwear were in the building, from The Hundreds to Diamond to Stussy, the list goes on and on. We stopped through and checked out my folks from Black Scale who were definitely making moves and writing orders all day. You might know Black Scale from the Asap Rocky collaboration. They are unquestionably one of the hot new kids on the block in the streetwear game. We linked up with Mega, the founder of @blackscale, who was busy taking meetings, then caught up with Terrance looking extremely happy after a great day at the show. Rocksmith and Android Homme booths were getting a lot of love as well. They were both showing their spring 13 collections. The brand Rocksmith can’t really do no wrong with the license to one of the world's hottest rap groups ever. That’s right, WU TANG. Android Homme is an emerging footwear brand that prides itself on original silhouettes mixed with today’s modern trends, while taking cues from futuristic design. Brand founder @Javierlaval was making sure his accounts were pleased with the new collection. Along with the countless clothing brands at Agenda, there are also all types of accessory brands . Flud Watches was on deck with some stylish watches that were definitely on the next level. Overall, it was a successful and inspiring trip; we got to see a lot of our peoples making big moves in culture and see some great products. Stay tuned as you will see a lot of these brands available on YCMC in the near future.
ASAP Rocky Album Release Party

ASAP Rocky Album Release Party

Meet ASAP Rocky @RealASAP_ROCKY, one of hip-hop’s brightest new stars in the game right now. Ever since the release of his “Live, Love, ASAP” mixtape, he has been bubbling up in the underground hip-hop world.From the front row of the Dior Spring 2013 show in Paris to the pages of GQ magazine @GQMagazine, this fashion-forward Harlem MC has been taking over the industry and has no plans on stopping.       Long Live ASAP the highly anticipated debut album was finally set to release, and with our invite-only pass in hand YCMC made it’s way to The Hole @TheHoleNYC, a trendy art gallery space in Noho, a perfect setting for this event, considering Rocky’s love of art and fashion. The canvas was staged and everyone was ready to celebrate.       There was a great energy in the air. The DJ was warming up the crowd playing all of ASAP Mob’s music and finally the moment everyone was waiting for had arrived. ASAP Rocky and ASAP Mob @ASAPMOB rolling deep mobbed their way thru the crowd greeted by friends and a host of celebrities that came out to show support. Even A-Trak @atrak was in the building to celebrate with ASAP Rocky.         Although ASAP Rocky did not perform, he did support his fellow crew member ASAP Ferg @ASAPferg and rapped alongside him. By the end of the night ASAP Rocky was all smiles as he and ASAP Ills looked outside the window taking in the moment, like they were reflecting on their long journey they took to get to this point... "Long Live ASAP."