Champion has a rich history dating back almost 100 years. The reverse weave was invented by them in 1950-1960, the hoodie in 1970. In 2000, the heavyweight line you see today began to display the “C” logo. Athletic wear is no longer just clothes for the gym. It’s a movement of lifestyle for those who want to be noticed. Champion has seen massive growth in the past few years as we are in the midst of a 80’s and 90’s fashion revival. From big logo tees to capsule collections Champion has returned to glory in the past few years. They didn’t need to remake themselves, instead they focused on what they do best in casual comfort. As runway fashion becomes more casual it makes sense that the basics we once loved for their comfort, wearability, and cool factor are revived the next generation.