The New Balance 990V4: Born from Legendary Sneakers
The New Balance 990V4 is the contemporary version of the New Balance 990, which is often referred to as part of the New Balance 99X Series. As one of the most subtle evolutions in the sneaker world, the 990 debuted in 1982 as one of the most expensive sneakers on the market and, despite its price point, it hasn’t changed a whole bunch since. They were branded, not unlike today, as “the very best running shoe.” What’s interesting about the New Balance 990 and its predecessors is that, though it’s changed very little, it’s always maintained a place in the sneakerhead’s canon, even almost 40 years later.
The Sneaker for the Cutting-Edge Runner
Nowadays, the classic 990 silhouette goes by the name of New Balance 990V4. The V4 part stands for version four. Although it looks remarkably similar to the first iteration, the 990V4 does have some high-tech upgrades. It has a durable ENCAP midsole, a dual-density foam collar and a super-breathable upper. In other words, it maintains New Balance’s commitment to being one of the best running shoes on the market, even decades later. Because of this, these running sneakers have always been a favorite among tech-focused athletes.
But their practical design doesn’t mean they’re not a favorite among style-focused shoppers, too. Just take a look at our selection of New Balance 990V4 sneakers at YCMC and you’ll see incredible variety: brightly-colored, neon colorways (not unlike styles by their more flamboyant competitors) and classic, muted tones similar to the original, iconic gray New Balances. Whether you’re a serious runner or a lifestyle wearer, the 990V4 from YCMC is a solid sneaker choice. We’re happy to carry New Balances for women, men and kids in our selection.