When it comes to Nike, Air is everything! The Air Max 270 is all about the AIR. The heel bag is the largest Nike has created until the new 720 but still remains at the forefront of the sneakerheads mind in new Air. The evolution of AIR is a timeline of invention and creation by Nike designers. It all began with NASA engineer Frank Rudy and was first found in the midsole of the 1978 Tailwind. Rudy took “walking on AIR” from his days of aerospace engineering and gave consumers a lighter, bounce in their step. Once AIR became visible in 1987 Nike has continued to design and influence sneakerheads and athletes with innovation. Designed for all day wear Nike’s first lifestyle AIR shoe, the 270 molds to the wearer’s foot with its mesh upper and dual density foam layer. Currently this AIR bag is the tallest in the history of Nike with its 270 degrees of visible AIR. Taking inspiration from the Air Max 180 with the cushioned unit that is exposed to the ground and the Air Max 93 with the first half-length Air Max bag. The first of lifestyle sneakers that includes AIR, Marie Odinot, a Nike designer developed the upper and was led by Senior Director Dylan Raasch leading the way to engineer the huge heel bag coming in at 15% bigger than its predecessors. At 32-mm tall the 270 Airbag easily towers over the others providing the max in comfort and cushioning. A variety of colors and models have graced our website making it one of the hottest shoes of the year. Most recently the Air Max 270 has been paired with the React as Air unit joins forces with the best in foam while the upper gives you the best of bar tach and overlaying panels design to achieve a better version of the no sew and stitched upper. One of the first 270 Reacts is inspired by Bauhaus art merging the functionality of the shoe with bright colors. Another new release “Optical” is inspired by colors and textures found in a variety of art from the last century. Drops like the new Air Max 270 React for women finds inspiration from Mid-Century Art with softer clean colors and natural curving lines. Even with the mixing of different silhouettes Nike is still coming out with the latest in the Air Max 270 like the women’s Black, University Gold, and Flash Crimson that gives you a classic black upper and Air Bag and subtle color pops.