New Balance Conversations Amongst Us
New Balance Conversations Amongst Us

Following the announcement of Joe Robinson, Founder of Joe Freshgoods, being named Creative Director of New Balance’s Conversations Amongst Us, New Balance is excited to announce the official launch of the Conversations Amongst Us collection as well as a multi-phased campaign featuring brand ambassador Storm Reid and athlete Kawhi Leonard.

For this collection, Joe Robinson directly collaborated with an all-Black product team (The Black Soles) at New Balance, specifically Associate Product Managers and Designers, Jordan Johnson and Kevin Trotman to drive forward an intentionally designed collection. Black Soles worked together with Joe Freshgoods throughout Conversations Amongst Us, participating in every step of the process, from the designs of the footwear and apparel to the communications surrounding the campaign.